Making the Break from Brick and Mortar to E Commerce

Making the Break from Brick and Mortar to E Commerce In the past, when you decided to set up a “business”, commercial property was bound to be involved. You’d have to establish some sort of store or office space in order to provide customers with a space in which they could engage with your brand, purchase your products, or book your services. While this type of business model does still exist today (after all, the majority of us do still carry out a portion of our shopping on the high street), increasing numbers of small business owners are making the move from brick and mortar to E Commerce stores. Either that, or they are maintaining their brick and mortar business and operating online at the same time. The reasons for switching to E Commerce are varied. It tends to be cheaper to run an online business. You can operate around the clock. You can also easily reach out to a national or even international audience. But if you are considering making the break from brick and mortar to online retail, you’re going to have to do your research. People tend to shop in a different manner when they shop online. You need to familiarise yourself with these trends in order to maximise your sales and profits! The good news is that you don’t necessarily have to fork out a fortune on market research in order to achieve this. There’s existing, published research out there that will help you to better get to grips with consumer habits in various areas of the market. Just take a look at the infographic by Trade Vitality below! Infographic Design By Trade Vitality