Effectiveness of Job Fairs in Recruiting

Effectiveness of Job Fairs in RecruitingEffectiveness of Job Fairs in RecruitingIn the day of online job searching, the old-fashioned job ritterlich seems just that- old-fashioned. Whether or not theyve gone out of style, there are benefits to the personal recruiting that job fairs make possible. That said- they can always be more effective. Here are some tips, based on Simply Hireds own data, which might improve the usefulness of your job fairs.1) The right time for job fairsAlthough job seekers search for fairs all year, there are times when interest peaks. User interest in job fairs is highest in October and lowest in December and January. As you can see from the graph below, job seeker interest begins to peak before job fair listings. A savvy recruiter might want to start their job fairs earlier.2) The right location for job fairsLooking at the popularity of job fair searches throughout the U.S., there is a greater concentration of interest in the South. Of the top 10 cities wher e searches for job fairs were made, nine were in the South. The lone outlier, Phoenix, was in the West.Houston, TXMyrtle Beach, SCDallas, TXTampa, FLOrlando, FLPhoenix, AZNashville, TNIrving, TXShreveport, LASan Antonio, TX3) Know the job seeker audienceAlthough job fairs can be used to recruit for many occupations, workers in some fields are more interested in job fairs than others. Job seekers who looked for job fairs also searched for jobs in the fields of sales, business and financial operations and community and social services.The top 10 jobs searched for by job fair inquirersHuman Resources SpecialistsRetail SalespersonsEducational, Guidance, School and Vocational CounselorsFirst-Line Supervisors of Retail Sales WorkersRegistered NursesEducation Administrators, PostsecondaryCustomer Service RepresentativesMaids and Housekeeping CleanersNursing AssistantsCombined Food Preparation and Serving Workers, Including Fast Food4) People looking for job fairs have a targeted searchJob seekers looking for job fairs tend to know what they want. Job fair searchers are 26 percent more targeted than a job seeker not looking for job fairs.A job seeker going to the trouble of finding a job fair and attending one has a pretty good idea of what they want.5) Chance to talk to other recruiters and judge the marketSome of the biggest companies attend job fairs. Attending a job fair to see how competitors are recruiting can be beneficial. This will also give you an idea of who is hiring for what positions and which companies are generating a lot of interest.The top 10 companies that post listings related to job fairsRandstadAdeccoChipotleKindred HealthcareWyndhamPublic StorageForever 21Manpower GroupKelly ServicesExpress Pros